On tuesday january 16, there has had a press conference of Font Blanca 2018 at Centre Esportiu d’Ordino held by Jaume Esteve, president of FAM ; Carlo Ferrari, director of the race; Enric Torres, director of product and new projects; Sergi Balielles, Minister of Tourism, Commerce and Promotion of La Massana and Jordi Serracanta, Minister of Tourism and Sports of Ordino.
Within a week for the opening of the third World Cup skiing event, it has been informed about all the details that await us in the 2018 edition. Font Blanca wants to be in the international scene as a leader organizing ISMF World Cup.
The clearest proof is the three-year contract signed with the International Federation (ISMF) to broadcast the race on television for the first time in the history of this sport, as well as streaming via the web www.fontblanca .ad. On the horizon there are the Youth Olympic Games in 2020 in Lausanne, where will a pilot-test of the mountaineering ski, with the intention that in 2022 Beijing officially became an Olympic sport. FAM does not lose sight of the future and this is why Esteve has confirmed that Andorra will present the candidancy to host World Cup in 2021.
Font Blanca has prepared the 2018 edition of seeking a qualitative leap and the trend towards professionalization that requires the future of ski mountaineering. “We have taken a step forward to improve the organization and innovate to maintain our leadership as the host,” said the president of the FAM. “This year we already have looked for excellence in technical detail, giving another dimension to the event in areas as welcome, protocols, sustainability and solidarity. Enhance the communication with the National Day of SKIMO and live streaming television in Arinsal and integration with the ski resort of Vallnord, “he adds.
It also maintains its commitment to solidarity in terms of the labor Andorra with Unicef project for disabled children in Bhutan in Lavola sustainability and the fight against doping which is covered by the Government of Andorra with the campaign #JugaNet.
The major objective of Font Blanca is to make the weekend of 27 and 28 January in celebration of skiing and the audience feel involve of an unforgettable weekend both in sports and social level .
More info here Press kit_ENG